A Product Management Approach to Venture Building

What if we approached venture building the same way we build great products?

In this session, Martin Crochelet (partner @ dualoop) unpacks how product management techniques can help de-risk venture building from early validation to business case viability and scalable delivery. He’s joined by Laurent Kinet (Co-founder @ Novable and author of Corporate Venturing: A Framework) for a conversation on startup engagement models, innovation strategy, and organisational “porosity.”

You’ll learn how to go from vague ambition to structured strategy without reinventing the wheel.

0:00 – Intro: Why product management is key to venture building

07:20 – Case study: Launching a B2B fleet management venture

26:15 – Learning, risk management, and delivery strategy

32:40 – Fireside chat: From startup scouting to strategic porosity

43:05 – How to choose the right model for your innovation goals