[KEYNOTE] Odoo Experience 2025

“At the heart of Odoo Experience 2025, Laurent Kinet delivered a keynote that cut through common myths about startup-corporate collaboration with rare clarity. Drawing from over 25 years straddling both startup spaces and corporate boardrooms, Laurent highlighted how traditional power dynamics are shifting: corporations now need nimble startups more than ever in the face of rapid technological cycles and unpredictable global forces. His experience as CEO of Novable, an innovation scouting firm advising giants like Coca-Cola, Airbus, and Procter & Gamble, lends practical credibility to his analysis: collaboration is evolving from transactional buzzwords to mutual survival.

Laurent’s keynote, “Beyond Innovation Theater: Building Real Startup–Corporate Collaboration”, tackled uncomfortable truths; corporate venturing is not just about investment arms, and innovation programs must move past surface-level engagement. He detailed his Corporate Venturing Framework, which transforms ad-hoc experiments into repeatable, strategic partnerships and introduced an Enterprise-Readiness Level self-assessment for startups, enabling both sides to benchmark and improve. The session was rich in concrete advice for corporates, startups, and SMEs alike, focusing on readiness, speed, transparency, and the importance of porous boundaries that let innovation flow both ways.

See the video below: