[WORKSHOP] Corporate Venturing at Euroconsumers

Aligning Euroconsumers with a Corporate Venturing Future

Last week, Euroconsumers welcomed Laurent for a dedicated workshop on the Corporate Venturing Framework (CVF) to explore how structured collaboration with startups can accelerate the organisation’s 2027 strategic agenda. Bringing together leaders from different entities within the Euroconsumers group, the session aimed to turn a broad ambition for consumer‑centric innovation into a concrete roadmap of actions and priorities.

From vision to structured collaboration

The starting point was clear: Euroconsumers operates at the crossroads of consumer rights, market transparency and digital transformation, and increasingly faces challenges that require new solutions and new partners. Corporate venturing offers a way to tap into the agility of startups while keeping Euroconsumers’ mission and values at the centre of each initiative.

During the workshop, participants discovered the four core components of the Corporate Venturing Framework: strategic intent, engagement models, operational processes and governance. Through short inputs and practical exercises, teams mapped their current initiatives, identified gaps and clarified where startup collaboration can bring the most impact for consumers in the coming years.

Concrete outcomes and next steps

By the end of the day, the group had outlined a first portfolio of priority themes where startup partnerships could be launched or scaled: data‑driven consumer insights, fraud and scam prevention, circular and repair economy services, and trusted digital tools. For each of these themes, participants defined initial problem statements, potential collaboration formats (from pilots and challenges to long‑term partnerships) and key success indicators.

The CVF workshop is intended as the first step of a longer journey, not a one‑off event. Over the next months, Euroconsumers will refine the identified opportunities, test collaboration mechanisms with selected startups and embed corporate venturing into its broader innovation and advocacy strategy—always with the same ambition: empower people and improve the market.